More homeowners are asking the same question:
“Do I really need a realtor to sell my home?”
The short answer? Not anymore. Thanks to better tools and changing commission rules, selling your home yourself is not only possible it’s becoming smarter.
In this guide, we’ll show you how to sell your home without a listing agent, what tools you’ll need, and how much you can realistically save.
Why People Are Skipping the Listing Agent in 2025?
For decades, sellers relied on listing agents to access the MLS, coordinate marketing, and connect with buyers. In exchange, they paid around 3% commission, just to list.
But things have changed.
Today, most of the tools agents use, including MLS access in some markets, are available to homeowners through DIY platforms. Combine that with better tech, QR marketing, and the fallout from the NAR commission lawsuit, and you have a perfect storm for homeowners to take the reins.
The Must-Have Tools to Sell Like a Pro (Without Being One)
If you’re going FSBO (For Sale By Owner) or taking a hybrid approach, here’s what you’ll need:
- High-quality photos and drone shots: These make your listing stand out on any platform.
- A floor plan with room dimensions: One of the most overlooked tools, but extremely valuable to buyers.
- A dedicated property website: Not just a Zillow listing a focused page with no distractions or competing agents.
- MLS access or syndication: Optional, but smart for maximum exposure.
- QR code marketing: Ideal for signs, flyers, and postcards to connect street traffic to your online listing.
- Lead tracking and follow-up tools: Know who’s viewing and when to follow up.
Pro Tip: Many DIY sellers combine these into a single marketing package. Platforms like brDIY bundle these services for sellers who don’t want to piece it all together.
What About the Buyer’s Agent?
Eve
n if you list your home yourself, you can still offer a 2-3% buyer’s agent commission to encourage cooperation and showings. That part hasn’t changed, but now you can skip paying another 3% just to get your listing off the ground.
If you ever need professional support with negotiations, contracts, or closing, hybrid models like brDIY’s Luxury Tier can connect you with a trusted agent at a discounted flat rate.
Cost Savings: What’s the Real Benefit?
Her
e’s a quick example:
Home sale price: $400,000
- Traditional total commission (6%): $24,000
- FSBO or DIY with buyer’s agent only (2%): $8,000
- Estimated savings: $16,000
That’s money back in your pocket or extra room to price competitively in a crowded market.
Common Questions About FSBO and DIY Selling
Is
it legal to sell your home without a realtor?
Yes. In every state, homeowners can legally sell their property on their own.
Can I list my home on Zillow without an agent?
Yes. Zillow allows FSBO listings, but listing visibility and formatting may vary by state. But a custom property site gives you full control of the narrative. This allows you to keep your buyer focused on your home and not a barage of others to consider.
Do I need a lawyer to sell my home?
Some states require attorney involvement. Even where it’s optional, having legal guidance on contracts is strongly recommended.
Final Thoughts
Selling your home without a listing agent doesn’t mean going it alone. With the right tools and smart marketing, you can handle most of the process yourself and bring in help only where needed.
Whether you choose a DIY path or a hybrid support system, the key is control, clarity, and confidence.
